Challenge

Create a compelling description of a technology Acronym provides to its clients. Keyword Provided Algorithm is patented and unique in the industry. It allows clients to maintain total insight into customer intent by letting them track as many keywords as possible, even those restricted by Google. Demonstrate the advantages Acronym provides for its clients.

Employer

Acronym Media.

What I did

Conducted deep research and read through complex technical information describing how KPA works. Condensed this information into concise easy to read copy for potential clients, future marketing content and later for marketing award judges. Collaborated with chief executives to finalize draft. The entry was a 2019 Search Engine Land award finalist.